Why You Should Leverage Your Free G2 Profile (+ How To Get Started)

Opinions are consuming the software program world.

90% of consumers usually tend to convert after studying evaluations. Product and peer evaluations present highly effective and genuine insights into driving purchases, gaining visibility, and providing distinctive info to potential consumers.

Investing and prioritizing in constructing a group centered round user-generated content material, particularly evaluations, helps new audiences be taught extra concerning the model and its choices. Once they hear from actual customers, they discover it simpler to position their belief in what they’re saying concerning the firm.

On-line evaluations are key to serving to prospects perceive what you worth, the acquisition journey, and the way they are often profitable enterprise customers.

G2 is the world’s largest and most trusted software program market. With over 60 million annual consumers coming to G2, it’s no shock that our information on software program consumers your product, class, and opponents makes for efficient gross sales options, advertising messaging, and buyer success communication.

Consider G2 as giving your small business a double bonus: one in your product to get observed and acquire visibility by means of profiles throughout greater than 1,500 software program classes, and the second for potential consumers to learn product evaluations, interact with the corporate, and convert into your prospects.

Why ought to my firm care about being on G2?

If you end up asking this query, right here’s one other query: why ought to consumers care about you?

Software program consumers worldwide belief G2 to assist them select the precise options for his or her enterprise wants. With greater than 1,756,700+ (that’s quite a bit) genuine person evaluations, G2 is THE place the place individuals can uncover, evaluation, and handle their software program.

About 90% of all consumers usually tend to make a purchase order after studying a evaluation and listening to from a peer. At G2, our mission is to make belief a central a part of the digital transformation our world goes by means of and can proceed to develop.

Our information gives consumers with higher steering within the type of evaluations, technological analysis, and comparative research to make sure they keep away from the inherent dangers of shopping for enterprise know-how.

For sellers, G2 provides you greater than 1,000,000 pairs of eyes month-to-month that can assist you acquire visibility in your software program class. G2 lets you set up a powerful market profile, acquire actual person evaluations, automate evaluation era, leverage purchaser intent indicators, and entry aggressive insights.

With G2, SaaS firms can join with consumers immediately and have interaction in conversations that assist information them by means of the gross sales funnel and make the precise buy selections.

It’s also possible to uncover accounts on the lookout for your product and associated opponents to make sure you seize their consideration. G2 Marketing Solutions is the right addition to your current advertising toolkit to speed up offers and market your product in a better method.

Why software program manufacturers needs to be on G2:

  • Acquire purchaser belief of their software program buy journey.
  • Create a group for studying by means of peer-to-peer evaluations.
  • Make data-driven selections by means of evaluations and technological analysis.
  • Get elevated visibility over services as a vendor.
  • Have interaction with consumers to maneuver them by means of the gross sales funnel for larger conversions.

How do I get my free profile optimized and arrange?

Now that you just’ve hopefully been satisfied about why having a G2 profile is a enterprise asset, let’s get into how one can arrange a profile that stands out. Observe this step-by-step information with finest practices to optimize your product web page and leverage person evaluations to spice up your gross sales pipeline and on-line model status.

Step 1: Replace your profile

Patrons that come to G2 are “prepared to purchase”. On G2, they search for product info and positioning and infrequently examine a number of merchandise in the identical class. To assist them perceive your providing, step one is to replace profile particulars as comprehensively and precisely as potential.

Product info

Take into account this your holy grail to potential consumers. Make sure that all the knowledge on this part is up-to-date and factually right.

  • Product logos: Your brand is your model’s first impression on a possible buyer and might differentiate you out of your opponents. Use a product brand simply acknowledged by G2 customers and keep away from logos with textual content as they may seem small on Grid Reports.

Why You Should Leverage Your Free G2 Profile (+ How To Get Started)

  • Product description: This part ought to give your viewers a deep dive into your organization’s background and product. Once more, be sure that all profile particulars are thorough and correct, so guests absolutely perceive your answer.

    We suggest writing three brief paragraphs detailing fundamental info (firm identify, location, measurement, and many others.), the product’s key options and functionalities, and the software program’s main use case that outlines the issue it solves for customers.

  • Further info: You possibly can add extra particulars about your product and point out info resembling the kind of software program, languages your product helps, exterior group hyperlinks, and product aspects that offer you a aggressive edge.

  • Product photos: Footage communicate louder than phrases. Add as much as six screenshots of your product so guests can higher perceive how they will use it. The varied file varieties supported for product photos are .png, .jpg, and GIFs smaller than 5 MB.

Lead emails

Any G2 vendor receives as much as 4 leads/month on the free plan. You possibly can see 4 consumers from G2 who’ve seen or in contrast your product with a competitor. To get these results in the precise POC and cut back response time, it’s important to replace the “lead electronic mail.”

Guarantee to configure the e-mail addresses of the workers who will obtain lead alerts concerning account-level information.

As a fast refresher, an account is a corporation actively researching G2, and data resembling firm identify, business, and geographical location depend as account-level particulars. With a free profile, you might be eligible to obtain 4 free account-level leads (woohoo!).


This house permits consumers to ask questions on utilizing a product, its options, and finest practices. The dialogue platform can also be a method for customers to deliver up particular use instances of the answer to assist them make a purchase order choice and transfer down the gross sales funnel.

We suggest staying engaged with consumers because the conversations aren’t solely useful in constructing buyer relationships but in addition assist with search engine marketing. Ceaselessly requested questions may be picked up by Google in search outcomes underneath the “Individuals Additionally Ask” part.

Step 2: Replace options and pricing

A product is nothing with out its options –  fairly actually. Realizing a software program’s capabilities gives guests on G2 with cues about the way it will profit them.

Equally, equipping customers with pricing info helps them outline the product’s worth and gauge whether or not it’s a instrument they need to spend money on. For distributors, additionally it is a method of displaying transparency and gaining purchaser belief.


Data concerning options helps G2 categorize your product accurately and direct related guests to your profile. Particulars on product options also can assist reviewers when contemplating totally different options.

When offering particulars for options, be sure that you mark the extent or pricing plan at which a function is obtainable. In case your product is a part of a class that doesn’t present product options, fear not – our analysis crew fleshes out all classes so as to add questions that customers could have concerning product options.


An organization’s pricing choices can have an effect on the kind and quantity of consumers, the frequency with which current prospects re-purchase merchandise, the benefit with which a enterprise grows, and the flexibility to kind long-term buyer relationships.

Listed here are some finest practices whereas including pricing info to your G2 profile:

  • Add as much as 5 pricing plans (if relevant) to stipulate particulars for options supplied with each package deal.
  • Clarify how your pricing and packaging differ from opponents in the identical house.
  • Let consumers know of any free trials you might provide, as that info will seem beneath the product’s pricing desk and on G2 Examine pages.
  • Inform guests if you don’t disclose pricing info publicly and write ‘Request a Customized Quote’ subsequent to the respective plan.

Step 3: Run evaluation campaigns

After you’ve arrange your G2 profile, it’s about time to begin accumulating person evaluations. The perfect place to begin is with individuals who know and love you – AKA your current prospects. When you’ve reached out to them and have gotten your first few buyer evaluations, create a evaluation assortment technique to drive the impact of online reviews in the long term.

It is very important keep in mind that your evaluation era technique should at all times be on prime of thoughts in your buyer success and advertising crew.

Whereas it may be tempting to overlook about accumulating person evaluations as soon as you are feeling you’ve hit a strong quantity, automating the method with G2 Assessment Technology can assist you constantly acquire buyer quotes and testimonials. Leverage this info in your web site and social platforms to attach with potential consumers.

3 ways to gather evaluations on G2:
1. We acquire: Allow us to do the heavy (and rewarding) lifting for a ten% common conversion charge.
2. You acquire: Belief no one however your self? No downside. Acquire evaluations by means of your evaluation era methods.
3. Auto-collect: Wish to flip your evaluation assortment mode on however not fear about it? G2 Assessment Automation’s obtained you. Get customers to share genuine and marketable product suggestions for a 20% common assortment charge.

Make sure that your evaluation assortment plan has an everyday review assessment to proceed working the ability of social proof, gauge person sentiment, and inform worth propositions in your product improvement processes.

What advantages do I get from having a free G2 profile?

There are nothing however advantages to claiming a free G2 profile. However when you’re nonetheless uncertain, let me elaborate on its impression on rising model consciousness, understanding buyer sentiment, and capturing purchaser demand.

Elevate model consciousness

Having a G2 profile will get you observed by consumers who go to G2 to analysis their subsequent software program buy. Merely put, consumers cannot discover you on G2 until you may have a profile.

When in-market consumers go to your G2 profile, you improve your possibilities of promoting software program to them by showcasing your person testimonials and product options.

Consumer evaluations generated on G2 spotlight necessary product info, model property, and content material to teach and inform consumers about your providing. All of this finally works in direction of establishing and sustaining a web-based status.

Encourage model advocacy

Considered one of my favourite components about utilizing SaaS review sites, moreover higher product visibility and constructing belief with prospects, is that they assist establish individuals who adore your model. Figuring out your product advocates and customer community members is important to relationship constructing when responding to evaluations and fascinating in interactions.

G2 profiles additionally function a instrument to domesticate a person group, reply product questions, and take part in discussions concurrently. It acts as a spot to have interaction in customer-company conversations and strengthen rapport.

Refine gross sales and advertising

Being observed by means of your G2 profile is a superb first step, however that’s simply what it’s: step one. Figuring out and fascinating with potential consumers is the following step to capitalizing on new gross sales alternatives.

Leveraging G2 Buyer Intent data drives gross sales and advertising income to maneuver down the funnel and take selections of their analysis for brand new software program purchases.

Intent information gives essential enterprise insights and permits gross sales and advertising to:

  • Supply contact info
  • Determine in-market consumers
  • Craft customized messages
  • Maintain buyer pulse to cut back potential churn

Drive product innovation

An underrated good thing about accumulating and analyzing person evaluations is its impression on a enterprise’s product ideation and have prioritization actions.

Buyer wants and needs can most immediately be gauged by studying their evaluations regarding product functionalities and capabilities… or the dearth of them. Whenever you discover many individuals mentioning a particular functionality they need or see within the present product, it serves as necessary person suggestions.

An lively presence on a software program evaluation web site like G2 gives alternatives to grasp performance gaps and be taught developments within the business. This information can basically information your subsequent huge product concept and sensible progress.

Advantages of getting a free G2 profile:

  • Improve model consciousness and model status by means of testimonials and product training.
  • Construct a buyer group with consumers who know and love your product.
  • Leverage purchaser intent information to supply prospects and cut back churn with focused data.
  • Refine current merchandise by studying about client wants and have expectations.

Happiness is: free stuff

Individuals who say driving income and advertising pipeline by means of buyer evaluations is simpler mentioned than achieved haven’t leveraged G2. It is so simple as it sounds – declare your profile, begin accumulating evaluations and get your product in entrance of hundreds of thousands of potential consumers.

So what are you ready for? Claim your free G2 profile as we speak!

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