How Recruiting Automation Improves the Candidate Experience

The world is powered by the expertise financial system, and it is time to take that to coronary heart in terms of recruiting. 

And in terms of your hiring course of, you need to always remember that the candidate’s expertise is simply as necessary because the candidate itself.

Corporations are more and more adopting recruiting automation tools to assist streamline their hiring, however do you know that candidate expertise is usually ignored?

How candidate expertise and recruitment automation are linked

Give it some thought: when you’ve a candidate whose expertise was so unhealthy they might by no means suggest your organization, they’ll inform everybody they know the way terrible their expertise was. 

And if they do not say something? They will most likely nonetheless have that damaging impression of their thoughts once they see different job alternatives come up.

The results of this are drastic: not solely does it make candidates really feel like they’re being handled like numbers on a spreadsheet fairly than human beings with their very own tales to inform, but it surely additionally means you are lacking out on a number of the finest candidates on the market.

In truth, your candidate expertise is so necessary that it may be one in all your most necessary key efficiency indicators (KPIs): the Candidate Internet Promoter Rating (NPS). NPS is a measure of how doubtless candidates are to suggest your organization to others based mostly on their perceptions about how properly you deal with them through the hiring course of. It is a crucial option to perceive how properly your organization is doing at attracting and retaining expertise.

Fortuitously, there are instruments that assist automate recruitment processes and enhance the candidate expertise by saving money and time on handbook workflows, automating repetitive duties, and creating customized workflows based mostly on completely different roles in your group.

However first, what’s recruiting automation?

The time period recruiting automation sounds self-explanatory. Nonetheless, anybody that has ever managed a hiring course of is aware of how handbook and tough recruiting will be.

How Recruiting Automation Improves the Candidate Experience

Recruiting automation refers to utilizing software program to automate and streamline your recruiting processes. The aim of utilizing this software program is to cut back handbook duties that may be finished extra effectively by know-how, unencumber recruiters’ time, and empower them with knowledge that facilitates well-informed hiring selections. 

What’s candidate expertise?

The candidate expertise is greater than only a sure a part of the recruiting course of. It is the general expertise that candidates have together with your firm, from preliminary outreach to the ultimate hiring choice. Resulting from this, it is necessary for firms to spend money on their candidate expertise.

The candidate expertise is not nearly retaining a job itemizing lively and posting open roles on social media. It is about ensuring candidates see the worth in making use of in your open positions and perceive what it might be wish to work at your organization. A constructive candidate expertise can enhance conversion charges on job postings.

candidate expertise is nice for enterprise

Hiring the suitable folks can profit your organization in quite a few methods. The best candidate can convey an inflow of latest concepts to your staff and aid you navigate adjustments in your business. 

Moreover, should you’re trying to economize in the long run by having staff who stick round for longer, a great candidate expertise is important for creating an organization tradition that can maintain staff happy and engaged.

As a way to enhance your backside line, you have to put ahead candidate expertise finest practices and take into consideration the way to appeal to high expertise, plan to arrange them for the job, and supply help throughout their first few weeks on the job.

Each touchpoint in your course of has an affect in your candidate expertise, from the convenience of making use of on-line to how rapidly you reply to inquiries. Therefore, a constructive and personalised expertise all through the hiring course of is crucial to an organization’s success.

Why the candidate expertise issues

The candidate expertise in recruitment is crucial to your small business. It offers candidates a glimpse into your organization tradition, units expectations, and might both make or break the deal.

A poor candidate expertise may deter folks from making use of for open positions and might even lead them away from working together with your firm altogether. A nasty interview course of or impersonal communication can flip off candidates and make them suppose twice about working at a corporation. 

A constructive candidate expertise will aid you appeal to high expertise who shall be excited to work at your organization and put their finest foot ahead throughout interviews and different interactions whereas making use of.

why the candidate experience is important-1

Recruiting automation software program offers you management over the way you work together with candidates all through their recruitment journey, which implies you possibly can guarantee every candidate has a constructive expertise together with your firm. Listed here are some methods recruiting automation software program may help enhance your candidate expertise and improve your employer worth proposition (EVP).

Amplifies your employer’s model

When a candidate appears like they have been handled poorly through the interview course of, this may create word-of-mouth publicity that might negatively affect your employer model – even when they do not take one other job provide elsewhere. 

This may make them much less more likely to settle for gives from you sooner or later and will additionally make them share their experiences with others, which may negatively affect your model notion amongst potential candidates in addition to present staff.


of candidates think about employer model and popularity whereas making use of for a job.

Supply: CareerArc

Along with bettering engagement and retention, offering a constructive candidate expertise exhibits potential candidates that you simply’re dedicated to hiring individuals who suit your tradition and values. This may help strengthen your employer brand by making you appear extra interesting as an employer within the eyes of job seekers.

Boosts high quality of rent

Hiring automation helps enhance the standard of rent as a result of it permits recruiters to give attention to discovering candidates which might be really certified for his or her roles, fairly than spending time looking by way of unsuitable purposes or managing irrelevant candidates who won’t ever make it previous their preliminary screening. 

With higher candidates within the pipeline, recruiters have extra time to spend on every candidate’s profile to allow them to make knowledgeable hiring selections. This improves high quality, saves time, and reduces attrition.

Prevents burning bridges

When a candidate would not get the job or is not handled properly through the interview course of, it may possibly have a damaging affect on their notion of your organization and model. They could share their expertise with mates or relations available in the market for jobs sooner or later. 

As we speak’s candidates are extra knowledgeable than ever earlier than. They’ll discover out extra concerning the employer and job by way of the web than they’ll ever get from a recruiter or hiring supervisor. They may retaliate by writing damaging opinions on-line – or, in uncommon circumstances, even submitting lawsuits. This might deter future hiring as a result of, roughly 1 in 3 people turn down a job offer due to a assessment they learn of the corporate on-line.

Will increase provide acceptance price

A constructive candidate expertise lets you reduce offer drop outs. A number of surveys have proven that when candidates really feel like they’ve had a great expertise, they’re extra more likely to settle for gives. In truth, CareerPlug studies that 80% of candidates have been extra more likely to settle for a suggestion if they’d a constructive expertise.

When candidates have a great expertise, they’re extra more likely to settle for gives and keep together with your firm longer. Give it some thought: would you need to work someplace the place you by no means felt valued or revered? In fact not! So do not make your candidates really feel like they’re being handled that means both.

Good methods to enhance candidate expertise with recruiting automation 

Making a constructive candidate expertise would not should be tough. Listed here are some sensible methods to enhance the candidate expertise utilizing recruiting automation. 

Job posting

Step one within the recruiting course of is posting jobs. With recruiting automation, you possibly can submit jobs on a number of platforms concurrently and attain extra candidates with much less effort and time. Plus, it is simple to automate notifications to candidates about alternatives that match their abilities and preferences.

Resume screening

Resume screening is a crucial a part of the hiring course of, however it may be time-consuming if finished manually by HR or recruiters. More than half of recruiters (52%) report that screening candidates is essentially the most tough a part of recruiting.

With recruiting automation, resumes are mechanically screened by algorithms, and data-rich summaries are despatched to the human staff for assessment. This helps guarantee high quality and bias-free hiring whereas additionally saving money and time.

Candidate nurturing

With recruiting automation, you possibly can create automated messages that shall be despatched out to candidates based mostly on their response to an preliminary e mail or telephone name. The message may embody what the following step within the course of is and supply them with details about your organization and tradition.

Automated candidate nurturing instruments will maintain observe of all candidates who utilized in your open positions and notify them about new openings as quickly as they develop into obtainable. This helps make sure that they don’t neglect about making use of for jobs at your organization.

Partaking candidate communications

Automation instruments may help streamline your candidate engagement course of by permitting you to ship personalised messages to potential hires at their comfort. These messages may embody a survey that permits them to share their preferences, resembling working remotely or a Fridays-only schedule. It is also used to ship automated reminders about upcoming interview dates or provide recommendations on the way to put together for an upcoming interview.

A whopping 81% of candidates say that their total candidate expertise will drastically enhance if employers constantly talk standing updates to them.

Step one in bettering the candidate expertise is partaking them by way of personalised communications. By sending well timed messages that match their pursuits and wishes, it is possible for you to to attach with them on a private stage, which is able to make them really feel extra assured within the course of. 

Interview scheduling

Scheduling interviews is without doubt one of the most time-consuming components of recruiting – it’s almost inconceivable to search out an open slot in everybody’s schedules directly! With automation instruments, you possibly can permit candidates to schedule interviews at their comfort with AI-based robotic video interviews. Recruiters will, after all, have entry to the recorded video interviews always.

Social recruiting

The usage of social media has develop into an integral a part of any profitable enterprise technique immediately. It is not nearly creating content material in your web site or social media profiles – it is about utilizing social media channels to search out potential candidates for jobs that is probably not marketed but. 


of candidates leverage social media throughout their job.

Supply: CareerArc

Social recruiting permits firms to achieve out on to potential candidates by way of LinkedIn, Fb, and Twitter. This makes it simpler for candidates to search out appropriate positions. You can too use these platforms to create focused advertisements that can seem when folks seek for job openings or firms just like yours.

Suggestions and collaboration

Recruiting automation platforms help you get suggestions from candidates about their expertise together with your firm through the utility course of. This contains how lengthy it took them to listen to again after submitting an utility and whether or not they have been contacted by somebody at your organization about their utility. It’s helpful for each the applicant and the corporate.

A 2019 Talentegy report acknowledged that 75% of candidates have been not often or by no means requested for suggestions. It’s excessive time we alter that. If you wish to know the way your candidate expertise stacks up towards others, there is no higher means than utilizing NPS. 

NPS will be calculated by asking one easy query; for instance: “How doubtless are you to suggest [company] to a buddy or colleague?” Respondents reply on a scale of 0 -10, with 0 being extraordinarily unlikely and 10 denoting that they’re extraordinarily more likely to suggest.

How chatbots can improve your hiring course of

Chatbots have develop into one of the crucial efficient methods to have interaction with potential candidates, in addition to present them with details about your organization and your tradition. Chatbots can handle every thing from preliminary contact to closing an worker deal, and supply real-time updates alongside the way in which.

chatbots and recruiting automation-1

In the event you’re utilizing a chatbot to gather primary data from candidates, they will not have to attend round for an e mail response from somebody who may very well be busy or not obtainable at that second. They will merely be capable to ask questions and get solutions instantly. This may help minimize down on pointless delays within the hiring course of and forestall frustration for each events concerned (particularly when one social gathering is not obtainable).

In addition they get entry to all of the details about the job immediately as an alternative of getting to attend till after the primary spherical of interviews, because the chatbot will be capable to reply all of the FAQs. This helps give them an thought of how easily your organization operates and lets them know that you simply’re at all times there to information them.

Why must you leverage recruiting automation?

Sufficient about candidate expertise. Let’s come again to recruitment automation and why you need to use it to rent sooner and higher.

Whether or not you are seeking to fill one place or many, automation can ship a stellar candidate expertise and aid you get the suitable folks on board sooner with much less effort.

Recruiting automation instruments are designed to assist firms handle their recruiting processes extra effectively and successfully. These instruments automate repetitive duties and enhance communication between completely different departments concerned within the hiring course of, so you possibly can onboard one of the best expertise with none gaps in communication. 

Elevated productiveness 

Recruiting software program helps you rapidly establish candidates who’re finest suited in your open positions. The software program makes use of algorithms to establish abilities, expertise, and demographics that suit your firm’s wants. This allows you to discover candidates who may very well be a great match for an open place inside simply minutes of posting it.

Through the use of a recruitment automation system, you possibly can enhance productiveness by automating your hiring course of from starting to finish. It can save you money and time by lowering the variety of sources required to finish every process. 

Additionally, you do not have to fret about spending an excessive amount of time on one facet of the method whereas one other half falls by way of the cracks. Consequently, you can full extra interviews in much less time and get higher high quality hires sooner than ever earlier than.

It additionally facilitates a extra collaborative hiring setting by enabling higher communication between recruiters and hiring managers. The know-how permits recruiters to handle a number of accounts from one dashboard, empowering them to deal with extra candidates per day with larger accuracy and consistency.

Improved high quality of rent

With recruiting software program, you possibly can rapidly sift by way of 1000’s of candidates and choose solely those that are most certainly to succeed at your organization. You’ll additionally be capable to conduct background checks on potential staff earlier than bringing them on board, which is able to assist considerably reduce unhealthy hires.

By automating repetitive duties like sending emails, scheduling interviews, and updating information, you will unencumber time for extra necessary issues like figuring out high candidates and shutting offers with them. Which means that you can rent higher folks sooner with fewer errors alongside the way in which.

When all of your candidates are coming by way of one system as an alternative of spreading out throughout completely different ones, it is simpler to trace their progress from begin to end, permitting you to higher choose their potential match inside your organization tradition earlier than making a suggestion.

Bias-free hiring

Many firms wrestle with unconscious bias when hiring new staff as a result of they lack goal knowledge. Recruiting software program offers firms entry to studies and knowledge about how a candidate, no matter race or gender, will carry out throughout numerous roles to allow them to make higher, extra knowledgeable selections about who to rent for open positions.

It facilitates a extra standardized course of for reviewing resumes and conducting interviews. You may take away some sources of bias from the hiring course of fully, which has been proven to enhance each range in hiring and worker retention charges. 

With automated techniques in place, there is no want for human error when screening candidates, so everybody has an equal shot at being seen by recruiters.

Assess candidate abilities successfully 

Recruiting automation helps you successfully assess and consider candidate abilities. The instrument gathers data from resumes, cowl letters, and candidates’ solutions to chatbots, then makes use of algorithms to find out every candidate’s talent stage in every required talent set. This protects time and helps you make extra data-driven selections.

It allows you to assessment all of the candidates who’ve utilized for a job, after which slender down this checklist to those that are most fitted in your firm. You may even filter out those that don’t meet sure standards, resembling {qualifications} or expertise ranges, and retailer them in a candidate repository for future wants.

Along with this, it additionally lets you take a look at how properly they might match into your organization tradition with instruments which might be designed to gauge their persona traits, work types, and preferences – all of which is able to aid you decide if they are going to be a great match in your staff.

Lowered time-to-hire

One of many greatest advantages of utilizing recruiting automation software program is that it saves you time by automating tedious duties resembling screening resumes, scheduling interviews, sending reminders, managing candidates’ progress, and fascinating with them by way of the hiring course of. 

In truth, it’s been discovered that recruiters spend a big quantity of their time screening candidates as an alternative of specializing in different duties that can finally convey them higher outcomes.

With automation instruments in place, you possibly can establish high expertise rapidly and rent them sooner than ever.

Lowered cost-per-hire

With recruiting automation, you need to use AI-based screening instruments that assist get rid of unqualified candidates early within the course of. This helps scale back your price per rent by saving important quantities of money and time spent on recruitment promoting and different bills like workplace area rental prices and utilities. 

In truth, early adopters of AI-powered recruiting techniques in 2017, acknowledged that their cost-per-screen decreased by 75% and turnover lowered by 35%.

Enhanced candidate expertise

The candidate expertise is necessary for each stage of the hiring course of. The higher your candidates really feel about their interactions together with your firm, the higher they’ll really feel about entrusting you with their profession and doubtlessly approaching board as new staff. 

In keeping with a report by CareerBuilder, almost 4 out of 5 candidates (78%) say the general candidate expertise they’ve is an indicator of how an organization values its folks. Recruiting automation makes it simpler for candidates to use for jobs, schedule interviews on the go, get assessed, and get all their questions answered with a wide range of AI-based instruments like chatbots, robotic video interviews, and gamification.

Elevated range

It is no secret that range and inclusion are each extremely valued in immediately’s workplaces. In truth, 82% of candidates and 87% of employers indicated they think about range a part of a perfect office – however it is usually fairly tough to attain. 

Recruiting automation helps firms enhance range by taking away handbook duties from recruiters to allow them to give attention to extra necessary issues like hiring nice expertise who symbolize the corporate properly.

Recruiting automation additionally makes it simpler for recruiters to search out various expertise swimming pools by eliminating a number of the limitations like human bias, insensitivity, and microaggressions that will forestall folks from making use of for positions and even expressing curiosity in alternatives within the first place. 

Straightforward onboarding

One of many greatest challenges most firms face when onboarding new hires is discovering methods to maintain their consideration throughout their first few days or perhaps weeks within the workplace – particularly if they are not but acquainted.

Automation helps new hires stand up to hurry rapidly by offering them with data tailor-made to their pursuits and wishes as quickly as they begin working on the firm, which makes them really feel extra welcomed and appreciated by administration instantly upon arrival.

Information-driven hiring

Automated recruiting instruments take all of the guesswork out of hiring. You may observe precisely what sorts of candidates you are attracting, what they’re making use of for, and which of them are literally getting employed. This contains knowledge resembling their {qualifications}, abilities and expertise, behavioral traits, and cultural match.

This knowledge will aid you enhance your recruitment course of over time by exhibiting you the place to go subsequent together with your technique.

Extra optimized hiring

Once you’re utilizing hiring automation instruments to handle your recruiting efforts, you will get a greater sense of who’s actually certified for sure positions and the place they’re coming from (the supply of rent). 

You can too use this data to create higher job descriptions and conduct extra focused searches to source candidates who’ve the talents required for open roles. With a wealth of historic data gained from transactional knowledge, you possibly can optimize your recruitment technique to a tee.

Potential challenges of recruiting automation

When introducing new know-how into a corporation, there’ll at all times be some who resist change or do not see the worth in new instruments or strategies that may assist enhance productiveness and effectivity.

Listed here are some potential challenges in recruitment automation:

Expertise integrations

There are numerous sorts of recruiting know-how, and it isn’t at all times simple to combine all of them collectively. For instance, while you’re utilizing e mail advertising software program, it is simple to ship out emails to candidates who’ve utilized on-line and observe up with them. 

However what if you wish to ship an e mail to somebody who has stuffed out a type in your web site? You might need to combine your web site into your e mail platform to ensure that that to occur. 

This may be time-consuming and costly, but it surely’s value it in the long term as a result of it streamlines your entire processes. Furthermore, fashionable recruiting automation platforms have built-in integrations to techniques like WhatsApp, Microsoft Workplace, and Slack.

Concern of automation

One other problem is the concern of automation. Many recruiters are afraid of utilizing automation in recruitment as a result of they do not need to lose management over their course of or really feel like they will get replaced by machines. Nonetheless, the alternative is true – automated techniques truly unencumber time for recruiters to allow them to give attention to different components of their job.

To beat this subject, make certain everybody has a excessive stage of understanding of how automation works and why it is useful for each the corporate and its staff within the quick and long run.

Inside adoption

Inside adoption can be a difficulty with automation. In the event you’re utilizing automation for sure components of the recruitment course of (i.e., screening), you then’ll want buy-in from managers who’re nonetheless actively concerned in recruiting. In any other case, they might really feel like their duties have been taken away from them and develop into pissed off or unmotivated at work.


A key good thing about recruiting automation is that it lets you scale your hiring efforts and standardize your messaging and branding throughout a number of candidates, guaranteeing consistency throughout your complete hiring course of.

However there is a flip facet: if the templates aren’t designed appropriately, they’ll introduce inconsistencies in your model messaging that will finally compromise your means to draw high expertise.

For instance, in case your template would not embody a proof of why somebody ought to work in your firm, candidates could also be left questioning what they’re getting out of the expertise, which may undermine their want to affix the staff.


We’re dwelling in a world the place knowledge breaches occur all too usually, whether or not it’s a person hacking into a corporation’s community or a whole nation stealing hundreds of thousands of information from firms like Uber and Fb. 

In both case, hackers can steal delicate data like employment historical past, salaries, and extra – which supplies them entry to beneficial knowledge that might assist them goal particular people inside your group.

A seamless expertise from begin to end

Recruiting automation instruments may help you appeal to, interact, and convert candidates by offering a constructive expertise for each candidates and recruiters.

In immediately’s aggressive market, it is extra necessary than ever to be sure you’re offering an important candidate expertise. With its means to enhance candidate expertise, enhance range, enhance effectivity, scale back turnover, retain high performers, and increase model recognition, it’s no surprise why recruiters are turning to automated instruments to handle their expertise pipelines.

Candidates need to make it possible for your small business is an effective match for them, based mostly on how they’re handled through the utility and interview course of. Through the use of recruiting automation software program, it can save you time and sources, give your candidates a hands-on expertise, stand out in your business as an employer of alternative, and finally enhance the standard and variety of candidates who apply for open roles at your organization.

The best candidate is on the market, but it surely’s as much as you to wow them from begin to end. Discover ways to present a successful candidate experience each time.

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