G2 + ZoomInfo Offers More Precise Ways to Target Buyers

In relation to knowledge, much less is extra, proper?

(…mentioned nobody).

After all, it isn’t. Actually, knowledge can develop into much more useful when paired with different knowledge units to offer stronger insights.

Whereas analyzing knowledge will be extraordinarily precious by itself, you additionally want the planning, instruments, and assets to efficiently act on what it’s telling you.

For entrepreneurs and gross sales professionals, placing knowledge to good use is a high figuring out issue for fulfillment. And contemplating there’s quite a lot of financial uncertainty looming, the most effective income alternatives will come from utilizing the suitable knowledge to get in entrance of consumers on the proper time.

That’s why G2 is proud to share the worth of its partnership with ZoomInfo, a worldwide chief in go-to-market intelligence options. G2 Buyer Intent knowledge integrates with ZoomInfo SalesOS and MarketingOS to offer mutual prospects an unequalled mixture of capabilities to extra quickly determine and goal in-market choice makers.

About G2 Purchaser Intent + ZoomInfo

Out there at no further value to current intent knowledge prospects, this integration permits customers to operationalize G2 Purchaser Intent knowledge proper inside ZoomInfo’s SalesOS and MarketingOS options. This implies now you can:

  • Perceive the place and the way accounts are researching your merchandise, class, and rivals on G2
  • Reveal contact knowledge for choice makers on the accounts with the very best likelihood of changing
  • Simply deploy focused gross sales and advertising outreach to your excellent buyer profile (ICP)
  • Have interaction consumers on the proper moments with applicable content material to their shopping for journey phases

About ZoomInfo

Recognized for having one of the crucial complete and correct B2B contact databases on the planet, ZoomInfo’s full lineup of options empowers gross sales and advertising groups to smash their objectives with best-in-class know-how. ZoomInfo additionally gives its personal intent knowledge to prospects that’s an combination of consumer conduct knowledge from throughout the net and buyer web sites.

To get probably the most out of this new integration with G2 Purchaser Intent, it’s important to have a primary overview and know the variations between ZoomInfo’s SalesOS and MarketingOS options.


An answer constructed to maximise gross sales productiveness, ZoomInfo’s SalesOS helps gross sales professionals speed up their pipeline and attain income objectives quicker than ever.

Along with ZoomInfo’s famend B2B database for researching corporations and contacts, SalesOS additionally incorporates contact monitoring and ZoomInfo’s proprietary intent knowledge. After activating the mixing with G2 Purchaser Intent knowledge, the SalesOs platform provides G2 filters to SalesOS to easily embody G2 intent behaviors in a prospect and firm search.


Purchasers of MarketingOS can seamlessly sync with SalesOS and get entry to ZoomInfo’s contact database and intent knowledge as effectively. The necessary distinction to know right here is that MarketingOS is a demand-side platform that launches focused show and social advert campaigns.

Integrating with G2 builds Purchaser Intent-powered workflows and viewers segments to automate advert marketing campaign deployment based mostly on behaviors on G2 and different particular standards.

How the G2 Purchaser Intent + ZoomInfo integration works

G2 + ZoomInfo Offers More Precise Ways to Target Buyers

Software program distributors make the most of G2 Purchaser Intent as a powerful tool for targeting the right accounts in go-to-market actions. It captures account-level knowledge and exhibits distributors how customers are researching their options and rivals on G2. G2 Purchaser Intent goals to assist software program corporations perceive the place consumers are of their shopping for journeys, and subsequently interact them with the suitable messaging at each stage.

By connecting G2 Purchaser Intent with ZoomInfo, gross sales and advertising groups entry even clearer insights about these accounts, as the mixing surfaces seemingly prospects that may very well be conducting this analysis on G2 and permits filtering to match any ICP specificity.

Utilizing each ZoomInfo and G2 Purchaser Intent alongside each other opens alternatives to raised act on intent knowledge and resonate with in-market consumers than ever earlier than.

Particularly, the brand new integration helps gross sales groups:

  • Prioritize high-value accounts which might be in-market and primed for outreach.
  • Discover the most effective contacts by matching recognized accounts throughout G2 and ZoomInfo.
  • Have interaction with personalised messaging based mostly on matters or content material that matter most to prospects.
  • Put an finish to handbook analysis by eradicating the guesswork from prioritization and automating gross sales engagement.

And this integration helps entrepreneurs

  • Assemble strong ABM campaigns by utilizing workflows for each G2 Purchaser Intent sign that set off show and social advert focusing on.
  • Serve related creatives to high-intent accounts all through their journeys.
  • Optimize spending and enhance ROAS with a laser concentrate on in-market consumers.

Driving extra income as effectively as attainable

In instances when gross sales and advertising groups want higher confidence of their outreach and promotion efforts, this new integration will be an indispensable piece of their arsenal by delivering mission-critical knowledge.

“By including G2 Purchaser Intent to our platform options, we might help gross sales and advertising groups align their outreach in a extra exact and environment friendly approach to drive larger worth conversations that assist them meet and exceed pipeline objectives.”

Henry Shuck
CEO and founder at ZoomInfo

Gross sales and advertising groups can now not work in silos to impression shopping for choices. They should align to make sure all efforts are creating probably the most alternative to have the suitable conversations with goal consumers. Getting in entrance of prospects that intently match their ICP with exact timing is just going to develop into extra very important.

With this new integration, prospects can leverage G2 Purchaser Intent and ZoomInfo’s SalesOS and MarketingOS options collectively for higher outcomes and win over accounts which might be extra more likely to convert.

Able to ship your gross sales and advertising efforts into overdrive? Request a demo of the G2 and ZoomInfo integration and uncover how one can attain most income potential.

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