Elon Musk Appears To Threaten Advertisers Wary Of His Twitter Takeover

Newly minted Twitter CEO Elon Musk launched an obvious assault on skittish advertisers late Friday as he faces a doubtlessly devastating promoting exodus from the social media big he simply took over.

After Musk mentioned that Twitter “has had a large drop in income” due to “activist groups pressuring advertisers,” a supporter tweeted that the billionaire weaponize his 114 million Twitter followers.

“Title and disgrace the advertisers who’re succumbing to the advertiser boycott. So we will counter-boycott them,” wrote Mike Davis, a Republican former Senate and White House aide.

Musk replied: “A thermonuclear title & disgrace is precisely what is going to occur if this continues.”

A number of corporations, including General Motors, Volkswagen Group and Pfizer, have halted their promoting spend on Twitter ― at the least briefly ― because the platform adjusts to Musk’s management and his pledge to champion “free speech.”

Earlier than taking on the corporate late final month, Musk promised advertisers that Twitter wouldn’t develop into a “free-for-all hellscape.” Twitter’s new management has reportedly been holding meetings with advert patrons to guarantee them Musk wouldn’t tank Twitter.

Advertisers have lengthy sought to keep away from inserting their merchandise alongside hateful or violent content material. The issue of customers posting hateful or violent content material on Twitter has been well-documented previously. The corporate has tried to implement numerous options, corresponding to labels that warn when content material is doubtlessly deceptive.

However now it should achieve this with round half the manpower.

Following the departure of a number of high-level executives, hundreds of Twitter workers were laid off in the past week. Musk promised that the cuts would save the corporate a whole bunch of thousands and thousands, however sure groups had been decimated, together with those who handled managing public belief and security. Musk says he needs to diversify Twitter’s income by charging $8 for a blue test, a badge indicating Twitter has verified that the consumer is who they are saying they’re.

The turmoil has some folks flocking to different platforms, such as Mastodon.

Twitter co-founder Jack Dorsey was moved to problem an apology Saturday morning for his former firm’s scenario.

“I understand many are indignant with me. I personal the accountability for why everyone seems to be on this scenario: I grew the corporate dimension too shortly,” Dorsey said. “I apologize for that.”

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