The deep-pocketed business contributed $25 million on the referendum however was outspent by the measure’s supporters, who raised $71 million — virtually all of it from billionaire former New York Metropolis Mayor Michael Bloomberg.
The previous presidential candidate has financed different anti-vaping and flavored tobacco initiatives, together with San Francisco’s successful 2018 effort to uphold its sweeping flavor ban. Town in 2020 grew to become the primary main metropolis within the nation to ban the sale of e-cigarettes fully.
By merely delaying the enactment of S.B. 793 for almost two years, tobacco firms together with R.J. Reynolds Tobacco Co. have taken in some $830 million in income from menthol cigarettes alone since 2021, in response to the Sure on Prop 31 marketing campaign.
Greater than 160 native governments in California have already imposed some type of a flavored tobacco ban, in response to the Marketing campaign for Tobacco-Free Youngsters.
Prop 31 would cut back state tax income by as much as $100 million a yr, in response to a state evaluation. However that’s a loss that voters are keen to take.
Owen Tucker-Smith contributed to this report.